my roots.

My name is Jo Klima. Art is my mission.

As a shy little seedling, I discovered I could map out an adventurous world of infinite possibilities with my sketchbook and paints. From there, the rush of building something beautiful from a mixture of creative inspirations caught hold of me... and refused to let go.

That’s the rich soil I’ve been growing in ever since.

After graduating Uni with a Bachelor’s degree in design, I spent four years earning my stripes at a studio that catered to big-time corporations. While the buttoned-up work I did wasn’t quite my cup of tea, I learned the finer points of clean & functional design. I taught myself web development, and curated my own methods for pinpointing the look & vibe my clients craved.

So, with my roots firmly in the earth, I kicked off this solo project in 2008. Here, my work is feminine, finely detailed, and organic. I’m a gardener of artistic delight, a pruner of overarching concepts and ideas, and caretaker of your unique aesthetic essence.

Translation: I get you. And with the gorgeous design identity I’ll craft for your brand, we’ll guarantee the rest of the world does too.

Welcome to The Darling Tree. Won’t you sit in the shade a while?

your brand, beautiful.

All art is deeply personal. Great art is a mirror for the soul. It’s not a fad that fizzles, or gets stale over time.

Why should your brand’s design be any different?

I specialize in hand-crafting one-of-a-kind logos, blogs & websites that are unmistakably, definitively YOU. Your ideas, energy and spirit - brought to digital life through colours, patterns, illustrations, and textures.

So our journey begins with a stroll through your inspirational treasure chest. I tease out all the bits and pieces you love, connect them, and flesh them out in a way that makes you stand up & shout “YES. That’s me. That’s the way I need to be seen.”

you + me.

I adore working with creative souls of all backgrounds and disciplines. However, in order to make the most of what we do together, your ideas must be concrete and established before we begin.

Clients of The Darling Tree are…

Absolutely clear about what they want, and what they deliver to the world.
Confident enough in their clarity to walk me through their vision (guided by my pre-work questionnaire, of course).
Firmly grounded in their brand identity, and want a design that kicks their work up to the next level.
Prepared to make the investment in completely original work of the highest quality.
Understand the awesome traffic & credibility boost fantastic digital design provides.

Your ideas are changing the world. They deserve a beautiful place to call home.

If you think you’re a fit for The Darling Tree, stroll over to my offerings page. Let’s build something beautiful together.